Offered to the market for the first time in a decade, this remarkable apartment brings a rare slice of New York loft living to the historic heart of Ballarat.
Set within a quiet, leafy landmark building just moments from Sturt Street, the residence has been meticulously reimagined from top to bottom, blending heritage architecture with a striking industrial-bohemian design aesthetic. The result is a home that feels both cosmopolitan and deeply personal—a refined urban retreat in one of regional Victoria’s most vibrant cultural centres.
Hidden behind the building’s charming historic façade, the apartment reveals a space defined by texture, character and thoughtful craftsmanship. The renovation celebrates the building’s past while introducing bold contemporary elements: exposed concrete beams, original pressed-metal details, and beautifully restored floorboards anchor the design, while the removal of the original plaster ceilings unveils dramatic 100-year-old textured concrete ceilings, creating a sense of height and authenticity rarely found in apartments of this kind.
The kitchen is a sculptural centrepiece—concrete countertops, textured grey walls and crisp white bevelled tiles rising floor-to-ceiling create a tactile and sophisticated palette that is both warm and minimalist. Every element has been considered to balance industrial edge with everyday comfort.
A defining feature of the apartment is the freestanding clawfoot bath, positioned beneath generous windows overlooking the layered rooftops of Ballarat. It is a quiet, contemplative space—perfect for unwinding after evenings exploring the nearby restaurant and bar precinct.
The home’s style is deeply personal to its owners. “This is the owners’ second conversion project in Ballarat,” says the managing agent. “They wanted to bring a touch of New York—where they live—to the space. The project is very close to their heart.”
For the past eight years, the apartment has been operated as a highly successful short-stay property, consistently ranked among Ballarat’s most popular Airbnb stays and recognised by Airbnb as a ‘Guest Favourite’—a reflection of both its distinctive design and exceptional location.
Yet beyond its success as an investment, the apartment offers something increasingly rare: a true lifestyle property. Leave your car in the private off-street space and walk everywhere—morning coffee along Sturt Street, sunset strolls around Lake Wendouree, galleries, wine bars and restaurants all moments from your door.
Key Features
Private off-street car parking
Freestanding clawfoot bath with heated tiled flooring
Concrete kitchen countertops
Flexible floor plan with optional built-in robes in the bedroom
HVAC heating and cooling
Log fireplace (ornamental)
Fully renovated kitchen and bathroom
Generous living and dining space
Located within a beautiful historic inner-city building
Dishwasher (or washer/dryer available on request)
Access to on-site laundry facilities
The apartment is currently tenanted, with the tenants expressing interest in remaining. It may also be offered vacant for owner-occupiers seeking a distinctive inner-city residence.
A deeply considered project, the home reflects the owners’ passion for design, architecture and place—and their love for Ballarat’s growing creative community.
We are currently conducting private inspections.
